Campaign for Johnston paint and decorating
Here for Good Campaign
Agency: Hoot Design Company
Lead Designer: Olivia Childs
Creative Director: Bri Thomas
Strong | Timeless | Community
For this concept I created a refreshing campaign for a Columbia Mo original and utilize a new message for Johnston’s. The tagline “Here for Good” and this plays on Johnson’s established role in the community and shows their involvement in community and care for neighbors. This concept is extremely flexible to use in between web and print, and it also holds a timeless feel with the decade based imagery.
Check out her website here.
The imagery was the main force that drove this campaign because of the timeless and endless way you can go with this retro direction.
It will never feel too “vintage” or too “dated” because imagery through the decades can apply to this concept and create
a strong look.
