Spectrum Art of the Birds and Bees

Campaign

Client: Spectrum

Designer: Olivia Childs

Agency: Hoot Design Company

Copywriter: Abby Mackinnon

The ‘art of asking’ campaign was such a success that Spectrum Health Care wanted to use the brand beyond its fundraising event. To give the organization some flexibility, we created an extensive color palette and strict guidelines that would allow for more ‘art of…’ brands. The brand family launched with ‘the art of the birds and the bees,’ a campaign to educate parents on talking to their kids in a sex-positive way.