
Spectrum Art of the Birds and Bees
Campaign
Client: Spectrum
Designer: Olivia Childs
Agency: Hoot Design Company
Copywriter: Abby Mackinnon
The ‘art of asking’ campaign was such a success that Spectrum Health Care wanted to use the brand beyond its fundraising event. To give the organization some flexibility, we created an extensive color palette and strict guidelines that would allow for more ‘art of…’ brands. The brand family launched with ‘the art of the birds and the bees,’ a campaign to educate parents on talking to their kids in a sex-positive way.



