PreZero
Senior Designer: Carol Ehreth
Copywriter: Abby Mackinnon
In addition to the very impressive features of PreZero’s visitors center, we wanted the toolkit to reflect the same vibrant and creative storytelling that was taking place in person, and just infuse it in every other aspect of PreZero. As PreZero's approach to recycling is truly unique, we wanted to create the toolkit that would celebrate their process and distinguish them in the industry.
From the badge to the artful photography, these elements represent PreZero's commitment to fully transforming hard-to-handle food waste into valuable, nutrient-rich animal feed and fertilizer, and closing the loop by ensuring no waste is left behind.
PreZero is a Closed
Loop System.
What I Learned
What a closed loop economy looks like.
PreZero uses an approach like i have never seen, and that is you guessed it, a closed loop system. Which is an economic model in which no waste is generated; everything is shared, repaired, reused, or recycled. What would be considered “waste” is actually a useful tool there.
Something tiny can actually be really mighty.
PreZero’s whole system revolves around a tiny fly, the black soldier fly. The big question for design was how can we take the idea of combating climate change (an overwhelming world crisis) and create a visual system to tackle their solution. We played with scale to communicate the size of the issue and the size of our solution.
How to tell a long, complicated story in a simplified way
PreZero is innovating with a closed loop organic system. The experience can convey that story in a very literal way using either dioramas, screens, AR gaming experiences, circular motifs, spatial and interior design, and lighting is how we saw the visualized loop come to life.