Where Happy Happens
We all know happy tastes good, and at DQ they aspire for it to be visually pleasing as well. Dairy Queen's design system elevates the notion of deliciousness to a whole new standard. Whether it's the dining area or the drive-thru, their guidelines provide a sense of lucidity, uniformity, and a generous dose of joy to the brand.
Collaborating with DQ's brand is an absolute delight, to say the least. The brand radiates a genuinely enjoyable vibe, and having the opportunity to incorporate this essence into every element, be it POP displays, cups, menus, or direct mailers, injects a sense of positivity into both the approach and the designer.
MLB BobbleCup
One of baseball's favorite pastimes got a cool, analog twist. And the best part? The user gets to be a part of the action too! This concept was based around every time you grab a Blizzard or a drink at DQ, you'll have the chance to create your very own collectible bobblehead.
This concept is all about having fun, keeping things real, and capturing spontaneous moments. And created a great way to share all the fun on social channels. Everyone who enjoys a Blizzard or drink in this cup has their own, instant collectible.
